Vital Earth wins best website beating their biggest competitors Westland and Miracle Gro
Vital Earth's community website thegreenergardener.com has won a national website award from The Garden Industry Manufacturers' Association - GIMA.
The website is a complete gardening resource including, news blogs, garden calendars, e-newsletter signups and general garden advice, plus a resource for discovering more about Vital Earths', organic recycled composts, plant food, mulches and fertilisers from their waste management depot in Derby.
Vital Earth, the manufacturer of environmentally-kind, peat free, organic composts, made from garden and food waste which would otherwise go to landfill, has triumphed at the Garden Industry Manufacturers’ Association (GIMA) Awards. The company won a GIMA Award for the Best Suppliers Information Website for its site, www.thegreenergardener.com followed by a runner up award in the Best New Product category for its innovative Chicken Poo TM fertiliser.
The Vital earth website, www.thegreenergardener.com was described by TV gardener, Joe Swift of BBC Gardeners’ World, who presented the Awards as, “in the words of the judges, vibrant, personable and easy to use ….. this totally refreshing approach to consumer education about green issues….” Colourful, engaging and highly interactive, the site targets both established gardeners and younger enthusiasts taking up ‘grow your own’ for the first time and needing friendly advice from a green perspective. Created in house and tested for both content and style in consumer focus groups, the site includes advice, information on going peat-free, product and stockist updates, a gardening calendar, recipes, grow your own advice, a club forum and an ‘ask the experts’ feature.